Displays are the beating heart of a successful retail outlet. Those with the knack can make money from displaying total trash – it certainly is an art. But you don’t need a super stylish building or a massive budget for an interior designer to ace fantastic retail displays.
This guide shares all the top tips on organizing your retail displays to maximize profits and create a shop that keeps everyone talking.
Brand Styling
Before you dive into the details, take a step back and consider your brand and what you’re trying to portray. Are you looking to present products that epitomize style, practicality, coziness, or a fresh, contemporary vibe?
Retail displays augment branding; it’s an opportunity to inject personality and character into your business and align with tone of voice.
Adopt a Theme
Sometimes, retail products can be disparate in type, so rather than creating mini shops within a shop, unify them with a coherent theme regarding styling, color, and presentation.
Themes are a great way to service promotions or seasonal changes. Each theme should have a life, like a Christmas theme, providing an opportunity to refresh the store interior regularly, keeping things current and exciting.
Practicality vs. Design
How you display goods in retail incites and invites customers, but the design must be workable. If people can’t find products, then they can’t buy them. However, practicality and design don’t have to be mutually exclusive.
Popular products should be at the forefront where they’re easy to find. Keep expensive products at eye level. Use the available space but set it out logically without leaving empty areas.
Empty shelves give the negative impression that something’s missing or that you have stock problems. They also leave room for customers to put products back in the wrong place.
If you’re short on stock, make a small, dressed display to showcase certain items; this is an excellent tool for a promotion but also mops up any empty spaces.
Don’t spread stock out to fill in gaps; this will make it look like you’re short on products.
Lighting
Good lighting helps customers see the products, but it is also a fabulous tool for creating mood and atmosphere and focusing on specific products that might otherwise be overlooked.
Lighting is a chance to get creative. Try different colors and see the impact they make on static displays. Change your lighting as you refresh the theme—cool in summer to make the shop inviting, warm, and cozy in the winter.
Lighting adds focus, making finding things or supporting your decorative theme easier. Think carefully about color and how to provide the lighting. If you’re selling luxury interiors, well-placed lamps are far better than spotlights.
Avoid overly bright interiors or something too dim. These can appear gloomy and make it difficult to find things, and dark interiors can deter customers. The fashion brand Hollister took a huge risk a decade or so ago by plunging their UK shops into darkness, loved by teenagers but totally off-putting to other customers – their parents.
These dark-hued interiors have now been abandoned, and the brand has reinvented itself with a fresh new look and the lights firmly on.
Create a Focal Point
Don’t just think of focal points at sale time; they’re great for promotions or brand features. If you’re in an architecturally interesting shop, then use features of the building to make that focus. Otherwise, it’s just a question of getting creative.
If you don’t have that bone, request help from window or wedding dressers. You don’t have to pay an expensive interior designer; plenty of people have a good eye for design and interiors.
Bundle products for a focal point near the shop entrance, perhaps unique, high-value, or discounted items. These will be the first thing customers see as they enter the shop.
Use Signage
Signs help people find items but keep them to a minimum as too much signage is information overload, and people stop reading them. A good rule of thumb is to keep signage for main areas, promotions, and discounts.
Make the signage a feature, another opportunity to reinforce your brand. Chalkboards and easels are very popular in some retail outlets, and they’re quick and easy to change with a chalk pen.
Manage Traffic Flow
Giving shoppers room to explore is frequently overlooked in the quest to pack in as many products as possible. But if customers cannot access aisles easily, it’ll put them off coming back. Consider also mums with buggies and disabled shoppers.
Having a couple fewer shelves may mean you have to re-stock more frequently, but it will allow more people into the shop and give them a better shopping experience.
Stock Control
It’s essential to rotate stock and get rid of expired or damaged products. Depending on the business, it’s possible to end up with many old items from a retail outlet and no easy way of getting rid of them.
Hiring a specialist company to collect and dispose of old products means this is just another thing you don’t have to do. The process is slick and easy, and some companies can even arrange collection at times to work around retail hours.
Professionals like Nixxit can also eliminate the headache of disposing of old inventory, redundant shop fittings, and general junk in the most environmentally friendly way possible. Nixxit is a passionate advocate of sustainable disposal.
If you need junk removal services for your retail store in the Bay Area, then get in touch with Nixxit – we take almost anything as long as it’s not hazardous.
Frequently Asked Questions
How to Set up Retail Displays?
A key component of setting up a new retail display is clearing out old stock and removing redundant shop fittings and fixtures so a fresh display can start with a blank canvas. Always have a design plan before you start and consider all the different aspects, such as lighting, colors, and layout.
What Makes a Good Retail Display?
An excellent retail display draws customers in and makes finding products and pricing easy. A display should be practical and stylish and is a golden opportunity to reinforce brand values and enhance the customer experience. Refreshing a store display is vital to keeping customers engaged and interested.
Need Help With Real Store Display Removals in the Bay Area, CA? We Can Help.
Nixxit’s professional retail display removal service benefits all kinds of retail stores, including product destruction of expired and damaged goods and removal and dismantling of fixtures and fittings. We also take trash and debris from store re-fits. Our service fits around shop operating hours to minimize disruption to trading.
Our commitment to sustainable disposal means you never have to worry about the end destination for your unwanted store products. Retail outlets rely on our professional display removal service from large department stores to small artisan shops. Whatever your retail display needs, partner with Nixxit, the best in the business.
